Palace Product Descriptions, The Selected Archive

Since their arrival online, the Palace product descriptions have built a cult following. Full of wit, pathos, social commentary, and unabashed opinion, the descriptions eschew practical details; instead, a hoodie is explained with ‘Eat some vegetables, your skin looks bare grey marl’; a T-shirt is ‘100% Boris you twat.’ At once jokey toilet book and earnest coffee-table opus, this funny and honest volume collects more than 3,000 of these reflections, together serving as an essential record of an online phenomenon.

Established in 2009, Palace Skateboardshas grown from underground skate brand to global fashion label with its reputation for heavy-hitting collaborations and authentic, irreverent spirit. Palace has partnered with labels including Ralph Lauren, Stella Artois, Moschino, Arc’Teryx, Adidas, and Reebok, and has retail stores in LA, New York, London, and Tokyo. Co-founder, Lev Tanju, is a writer, filmmaker, and author of the Palace product descriptions, whose inimitable style essentially tore up the copywriting rulebook.